A Nice Gesture by Jeroen Arendsen

Various personal interests and public info, gesture, signs, language, social robotics, healthcare, innovation, music, publications, etc.

Month: November 2010

A silent, gestural sponsor message: Li-Ning

Source: Graceclick.ca

Source: Graceclick.ca

What are these guys doing? Are they flashing a gang sign? Nope. It’s a gesture that mimics the logo of their sponsor, Li-Ning.

Now, in the news today, you can follow a nicely evolving story about this practice (here, here, and here for example).

The immediate cause of the story was in incident on a podium at the Asian Games involving gymnasts Lu Bo, Teng Haibin and Hisashi Mizutori…

… After the all-around ceremony, Teng was forced to explain a hand gesture he and Lu made on the podium, where they appeared to aim a gun at Mizutori. The two Asian powers have a long history of war and animosity.

“I would like to explain that the gesture which looks like I am using a gun is not hostile,” Teng said, explaining that the gesture is meant to symbolize the Li Ning logo.

Mizutori made the same gesture back, though he said later he was not sure what it meant.

“I thought maybe I should just go along with it, so I just did it,” Mizutori said. …

Amanda Turner – IG

So, are these gymnasts doing something improper? On the one hand, taking a ‘high’ semiotic perspective, a gesture such as the one they display is a typical symbolic sign. In gesture terms, it is an emblem. As such, it is much the same as the sponsor logos on athletes’ clothing (which are accepted).

On the other hand, the method of delivery, the carrier of the symbolic meaning may be very important here. A logo on a shirt delivers a message much more quietly than a gesture made on a public podium. Humans are hard- and/or softwired to pay attention to gestures, because there may be some important communication on that channel that may concern you. That is at least how I see it. It is nearly imposssible to see a man and ignore his gestures. That is not true for a logo. I can easily ignore a logo.

In other words, I would not be surprised if we look back in about five years time, and remember how Li-Ning pioneered a sales tactic that became booming business. I am very curious if the gymnasts will be sanctioned.

M. Obama and Sembiring: The Handshake that Shook Indonesia

In the news today, another wonderful gesture story. An Indonesian politician, Tifatul Sembiring, shook hands with Michelle Obama. Sembiring is a conservative Muslim who states that he should not touch women who aren’t related to him (he avoided doing so while meeting Tsunami victims for example). Sembiring quickly tried to spin the story via Twitter and said:

I tried to prevent [being touched] with my hands but Mrs. Michelle held her hands too far toward me [so] we touched.

Here are a couple of video’s for you to see for yourself…

At first glance, it looks Sembiring doesn’t have much of a point, but I am actually inclined to grant him his point anyway, though not entirely. Here’s why: Michelle Obama can be seen to initiate the handshake, as she raises her arm and hand towards him (although it is not very clearly visible). At that point, Sembiring is already ‘forced’, in a way, to respond, or otherwise, if he left her hand hanging there without taking it, he might cause an awkward situation and possibly a loss of face for her, for him or both.

There is however a counterargument: Sembiring appears to quickly glance down just before the handshake which Michelle Obama could have seen as a cue to initiate a handshake. He is also in a posture that is open to shaking hands, probably caused by just shaking her husband’s hand, with hands available and an inviting demeanor. She may be looking for such cues if she is sensitive to the issue of shaking or not shaking hands.

It would be interesting to know if she avoided shaking hands with some other conservative Muslems in the line, or that she simply shook all their hands? The man to the left of Sembiring appears to do a better job of avoiding the handshake, by keeping his hands to his side and by looking mostly at pres. Obama’s face. As far as I can tell, Michelle Obama does not (try to) shake hands with that man.

So Sembiring’s mistake, if you want to call it that, might not be that he took her hand and shook it, but that he invited the initiating of the handshake through his behaviour (his eye gaze, and his posture). And then again, if you just shook hands with the US president, would you be strong enough to control your body language to such a degree?

Powered by WordPress & Theme by Anders Norén